I'm so glad you're here

This is a place to share the product-form of what some of my silly little drawings turn into as well as an ecommerce platform to continue to utilize while I create new silly little drawings. Mostly, I wanted to be able to share these things with friends, family and strangers alike, anyone that finds some of my silly little drawings appealing enough to adorn or own a piece of.

So what is 'AUERS' and how the hell do you say it?

"AUERS" is simply my last name, Sauer, rearranged to have the 's' at the end. It's pronounced "ours". In adulthood, I've encountered a lot of people who are uncomfortable saying my extremely german last name correctly as it is literally pronounced "sour". Maybe people feel 'sour' has negative connotation, maybe they genuinely don't know how to pronounce it. Whatever the case, I've sort of avoided using my last name in any personal branding because of those experiences. I knew I wanted to start this store to embody the dumb stuff I make and will continue to make, so I had to come up with something wholly "me". Which if you've ever done any branding for yourself before, it is one of the hardest and borderline most repulsive things you can go through. So, I dove in.

Almost every major problem I've told myself to solve, I've done so in a dream, or at least in a dream-like state. I think that methodology has had profound effect on shaping who I am today. Knowing that answers and solutions shouldn't always come quickly has brought me a lot of peace, and lately in life I feel like I haven't done enough to share that peace with others. I knew I wanted to get this store launched by the new year, I had some things already in place, but the name and the visual brand ceased to manifest for months and months.

Two weeks before the new year, I finally started considering my last name again. I put it firmly in my mind while drifting into sleep that I could make something of this dang name. It's a simple creative tool to scramble letters around to make up new words, and in this case it produced a word where the pronunciation and connotation of the new arrangement made something really beautiful to me. The two banes of my germanic last name now had a welcoming, encompassing and generous existence.

There are no rules to this 'AUERS' thing. I create what I want to create, and then I share it. If there was to be one guideline or hope for whatever this is, it would simply be to act on the Love you feel. Pay it forward in some way. Whether it manifests as Kindness, Care, Admiration, Pride, Acknowledgment, Encouragement, Thanks, Gratitude, Appreciation or some other form of shareable Positivity, think about how you can extend the energy you have to others. Create it for yourself and then make it AUERS.

What's AUERS is yours™